British Council and Kcell launched English Mobile
By subscribing to the service, the users will receive each day within the entire week a new word in the English language, including its translation into Russian and Kazakh, and the phrase, based on which the use of a new word will be demonstrated. At the end of the week the users will receive the fault detection test in respect of usage of new words. Each subscriber will be able to select the appropriate level: elementary, intermediate or advanced.
"The British Council is pleased to launch English Mobile service in partnership with Kcell to support the implementation of the trilingual policy in Kazakhstan. English is becoming more and more important as a means of international communication, and we are happy to give people across Kazakhstan an opportunity to learn English using the content developed by the British Council and mobile technologies provided by Kcell," noted Lena Milosevic, Director of the British Council in Kazakhstan.
The mobile service "Phrase of the day" represents one of products of the British Council to learn English, being developed for mobile phones and smart phones, aiming at giving access to users all over the world to educational resources of the British Council.
"We are glad that we became a partner of such an interesting innovation project. The SMS service is mostly favored by our subscribers, and we are hopeful that our customers will be pleased by the simplicity and convenience of the new service. Currently, a good few of the inhabitants of Kazakhstan enter the subscriber base of our Company. For this reason we are confident that the "Phrase of the day" will contribute to active learning of the English language by Kazakhstani people", informed Aida Dossayeva, Director for Corporate Communications of GSM Kazakhstan/Kcell.
One can subscribe to the service "Phrase of the day" by sending a message with the word easy, medium or hard (depending of the desired level of complexity) to number 1515. Afterwards, a subscriber will start to receive messages once a day. Each message will include a phrase or a word in three languages for studying. At the end of the week a subscriber will receive a message to test the achievement. The cost of the received message will amount to 7 Tenge, the British Council's press service reports.